What is a QR Code?
QR Codes are the newest technology to help businesses link the physical world to the cyber world and market their products and services. Using Smartphone technology, people can scan a special QR (Quick Response) code and have their telephone connect to a web address, download a MP3 file, dial a telephone number or prompt the email client with a sender address almost instantaneously.
How can I read a QR Code?
There are SO many free QR reader apps out there, we recommend downloading more than one in case you have a stubborn code. Our personal favorite (so far) has been the i-nigma reader.
I-nigma turns your camera into a sophisticated barcode reader. Thanks to exceptionally quick and robust scanning, it is regularly ranked as top performer in this category.
Features of the i-nigma reader:
-Scan QR, DataMatrix and UPC/EAN (a.k.a. “Supermarket”) codes
– Scan colored and creative barcodes
-All codes are scanned simultaneously – no need to preset barcode types
– Scan QR and DataMatrix codes off printed material as a quick and easy way to access video, news, music, sweepstakes or any mobile content.
– Share scanned codes through Facebook, Twitter and other social networks
– Create QR codes on screen for scanning and sharing by other device
– Scan Calendar barcodes and save them to phone calendar
QR Codes and Branding YOUR Business
Mobile marketing is changing the way consumer marketing occurs. Instead of a campaign-based approach, it creates a dialogue where consumers are willing to share information and companies are able to make use of that information in a more valuable way. Mobile marketing has the ability to send the right message to the right person at the right time and so trigger a better response rate.
Start thinking about QR codes and how they can impact your business today! We can help you figure out how to integrate them into your business and help you further connect and interact with your customers.
