Holbrook leads the way in fostering best practices of ethical and ecological travel. They specialize in educational and eco-tourism and are one of the few companies that leads expeditions to all seven continents.
Holbrook wanted to create a branded logo for each continent they traveled to, so they could put it on t-shirts (for starters) and could use the designs on an expanding swag line for their travelers. They wanted to give a shirt to each eco-tourist when they went to a new continent – and award the brave souls who visited all seven with a special design.
I created this series for them from conception to completion. Each features an indigenous animal and a quote from a famous environmentalist, scientist or explorer associated with each continent.
