With Where Good Ideas Come From, Steven Johnson asks universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward
We saw this video and it really spoke to all of us. We are the turtles. We have been working on building Beachsmith for years without consciously realizing our ideas an career paths were re-weaving together. We hope this video inspires you and makes you re examine your ideas.
