A really great tagline conveys a company’s benefit with personality and attitude and the most memorable taglines connect on an emotional level. No matter what your company does, your tagline creates a first impression. People will remember a tag phrase even before a company name.
Taglines are the first step and an integral part of brand building. Their value builds for years, and over time, a good tagline can be your best and least expensive form of advertising. If your company name, logo and tagline are all working together as they should, they become an ad in and of themselves.
To launch a brainstorming session, the following conceptual exercises are a good start. Note the example next to each method, and see if you can remember the company for each tagline.
1. Link a product feature with an abstract need: A Diamond is Forever.
2. Make a promise: The World on Time.
3. Single words (always good in threes) as benefits: Soothes. Cleanses. Refreshes.
4. Suggest risk of not using product: Because So Much is Riding on your Tires.
5. Tie tagline to logo: Get a Piece of the Rock.
courtesy of About.com CLICK HERE for the full article by Kimberly Freeman
