What Is Branding?

What Is Branding?

To understand and create your branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image....
Building a Personal Website to Get a Job

Building a Personal Website to Get a Job

You THINK you have a serviceable résumé. Maybe you have worked with a professional résumé writer, or at least have had someone read it over and give you feedback. But you still haven’t gotten a new job. Should you start a website, solely for job hunting, that features...
Apps We Love: Lemon

Apps We Love: Lemon

If you need a great system to track your paper and electronic receipts, then you should check out the Lemon app for iPhone, iPod Touch, and iPad. It syncs with all of your devices, as well as with an online account to manage your expenses in a secure, simple, and...